Hey There!
I’m Vicky Carter
A Digital Marketing Consultant
I partner with purpose-driven organisations, including charities, care organisations, CICs and purpose-led SMEs, to optimise their digital marketing through audits, strategy and training. I’m passionate about helping organisations that are making a positive impact in the world get the growth they deserve.
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Heart-led. Results driven.
I’ve seen first-hand how many purpose-driven organisations struggle to extend their reach and impact while operating with limited resources, time and clarity. Too often teams work hard, but lack a clear strategy or the marketing support they need.
Whether you currently have no marketing support or a small team, I’m here to help.
I support organisations like yours, to break free from reactive marketing, take control of their digital presence and develop clarity and direction that combines purpose and performance, enabling you to stay true to your mission and achieve better results.
Here’s How I Can Help
A straightforward, supportive approach that works for you
I audit what exists
I’ll take a close look at your current marketing to understand what’s working and what’s not. This shows you exactly where to focus your time and resources for the biggest impact.
I build a strategy to get you better results
Together, we’ll create a clear marketing plan that fits your organisation’s needs and capacity. No unrealistic expectations — just practical steps you can actually achieve.
I train you or your team (if required)
If you want to build your team’s skills, I’ll provide hands-on training so the knowledge stays with your organisation long after we’ve finished working together.
I work with you
Think of me as an extension of your team — someone who listens, supports your goals, and brings expertise without the ego. I’m here to help, not to take over.
My Vision
A world where purpose-driven organisations thrive and lead lasting change.
My Mission
To empower charities, care organisations, CICs and purpose-led businesses with values-led, data-driven marketing that delivers results, honours their mission and amplifies their impact.
My Values in Practice
The principles that guide everything I do
Integrity
I’m upfront, realistic, and transparent about what I can deliver. If something won’t work, I’ll tell you.
Empathy in Action
I genuinely care about your mission and understand the challenges you face. I take the time to listen, adapt and shape marketing strategies that strengthen your impact. Your story — and the stories of those you serve — matter to me.
Meaningful Results
I focus on marketing that drives the change that’s important to you — whether that’s more visibility, better engagement, more income or stronger support for your cause.
Humble Expertise
I bring expertise without ego. I listen to your insights and combine them with my knowledge to craft the best solutions for your organisation.
Intentional, Purposeful Growth
Growth that serves a purpose. I focus on what moves you forward, applying thoughtful strategies that align with your goals and capacity.
My Background & Experience
Ever since I was young, I’ve had a strong empathy for animals and people. As I grew older, I began to understand the environment more deeply and recognised how interconnected everything is.
Over the years, I’ve pursued courses in mental health, counselling skills, environmental awareness, coaching, and leadership and management — all driven by a desire to better understand and help others. I also completed a BA Hons in Film and TV Production and a CIM Digital Diploma in Professional Marketing (Level 6).
My marketing career began in profit-driven businesses, but I was soon drawn to charities. The stories of those in need and the difference the organisations made deeply touched me. I realised I could use my marketing skills to make a positive impact on the world.
This led me to establish my consultancy, where I help purpose-driven businesses, care organisations, charities and CICs thrive. Guided by empathy, compassion, justice and integrity, I strive to help as many purpose-driven organisations as possible to create a better world.
I’m based in Hampshire. I love animals, I recharge through nature and I’m passionate about personal development, health and wellbeing, animal welfare, sustainability and caring for the elderly.
What My Clients Say
Real results from purpose-driven organisations
I had the pleasure of working with Vicky. She was absolutely fantastic from start to finish and completed a comprehensive social media audit and digital strategy. Vicky brought a wealth of experience to the team, quickly identifying opportunities to strengthen our content approach and streamline how we tracked performance. She developed a clear content strategy and implemented effective tracking, which led to noticeable improvements, from growing our followers to driving higher website traffic and sign-ups. Beyond her skills, Vicky was genuinely lovely to work with. She fit in seamlessly with the team, was always happy to share best practice, and brought a positive, collaborative energy to every discussion.
I worked with Victoria a few years ago, marketing and promoting Transition Southampton’s AGM. We were doing something different in that we wanted to share the stories of people in our network with others at the AGM. Victoria put together all the assets and promotion plan for the event and for the stories of our 6 community members. The result was our best attended AGM in many years, with a good number of new people attending. It was a real pleasure to work with Victoria throughout the process. She was professional and creative in all that she delivered. It was a really good learning experience for me too, as Victoria was happy to share materials and explain processes along the way. Thank you Victoria for a great event.
Ready to optimise your marketing and reach more people?
Let me help you set your goals and take actionable steps to reach them, whether it’s more brand visibility, supporters or customers.
Let’s Work Together