Services
Comprehensive digital marketing solutions tailored for purpose-driven organisations
Digital Marketing Strategy & Planning
A tailored marketing strategy and plan that outlines the channels, approaches and priorities needed to achieve your organisation’s goals.
Benefits
- Clear direction for marketing activities
- Aligned with your business goals
- Efficient use of time, budget and resources
- Measurable results and growth
- Focus on high-impact activities that matter most
Who is this for?
Charities, social enterprises and purpose-driven organisations who need a clear roadmap for their marketing — whether you’re starting fresh, scaling up, or looking to refocus your efforts for greater impact.
Digital Marketing Audits
A comprehensive assessment of your digital marketing activity and channels.
Benefits
- Identify strengths and weaknesses in your current strategy
- Pinpoint areas for improvement and optimisation, with some quick wins
- Make data-driven decisions to enhance ROI
- Save resources by focusing on what truly works
- Recommendations for moving forward
Who is this for?
Organisations who are already doing marketing but aren’t sure what’s working — ideal if you need an honest, external perspective before investing more time or budget.
Social Strategy & Management
A strategic plan for your social media channels, with optional ongoing management to create, schedule and manage content on your behalf.
Benefits
- Build a stronger and more consistent social media presence
- Engage with your audience more effectively
- Achieve better results from your social media efforts
- Focus on the right channels for your target audience
- Save time with expert management
Who is this for?
Organisations struggling to maintain consistent social media presence, or those who want to take their channels to the next level but lack the time or expertise to do it in-house.
Content Strategy
A structured plan outlining the topics, formats and channels for your content.
Benefits
- Ensure all content aligns with your business goals
- Maintain consistency across all content channels
- Engage your audience with valuable, targeted content
- Save time with a structured content calendar
- Create content that drives measurable results
Who is this for?
Organisations creating content ad-hoc or struggling to stay consistent — ideal if you need a clear plan for what to create, when to publish it, and how it supports your wider goals.
Video Strategy
A detailed plan for the type of videos you need, how to structure them and where to use them across your digital marketing.
Benefits
- Focus your video efforts on what resonates with your audience
- Increase engagement with compelling, story-driven videos
- Maximise the impact of video across different platforms
- Align video content with overall marketing goals
- Save time by planning video assets strategically
Who is this for?
Organisations who want to use video more effectively but aren’t sure where to start — whether you’re creating your first videos or looking to make existing content work harder across channels.
Digital Marketing Training
Training sessions around digital marketing tailored to your organisation.
Benefits
- Practical, hands-on training for your team
- Develop the skills to manage your marketing more effectively
- Build confidence in using marketing tools and strategies
- Customised training based on your needs and goals
- Empower your team with knowledge they can apply immediately
Who is this for?
Teams who want to build their marketing skills in-house — perfect for staff members, volunteers, or small marketing teams who need practical, jargon-free training they can apply straight away.
Campaign Creation & Management
Planning, creating and managing multi-channel marketing campaigns from start to finish.
Benefits
- Target the right audience for maximum impact
- Full campaign management, from strategy to execution
- Measure success and optimise for better results
- Stay consistent with timely, well-managed campaigns
- Clear, actionable insights to improve future campaigns
Who is this for?
Organisations launching fundraising appeals, awareness campaigns, events or seasonal initiatives — ideal if you need hands-on support to plan, execute and measure a specific campaign.
Ongoing Support (Retainer)
Ongoing marketing support that provides regular guidance and implementation as needed.
Benefits
- Maintain consistency with ongoing support
- Stay on track with expert guidance and advice
- Adjust strategies quickly based on your evolving needs
- Keep your marketing efforts fresh and relevant
- Stay ahead of trends and new opportunities
Who is this for?
Organisations who need consistent, reliable marketing support without hiring in-house — perfect if you want a trusted partner to keep things moving, month after month.
Google Analytics 4 & Tracking Setup
Setting up or correcting analytics and tracking tools to ensure accurate measurement of user behaviour and marketing performance.
Benefits
- Accurate tracking of key performance metrics
- Insights into what’s driving traffic and conversions
- Make data-driven decisions for improved ROI
- Ensure your tracking is set up correctly and works seamlessly
- Gain a deeper understanding of your audience’s behaviour
Who is this for?
Organisations who aren’t sure if their analytics are set up correctly, or who want to understand what their data is actually telling them — especially useful if you’ve recently migrated to GA4.
Not sure which service is right for you?
Every organisation is different. Let’s have a chat to understand your challenges and find the best way I can help.
Book a Free Discovery CallMy Process
A flexible approach that adapts to your needs
Connect & Understand
I start with a relaxed conversation to understand your mission, challenges, capacity and goals — so I can get a clear picture of what you actually need.
Review (Audit)
I carry out a clear, honest digital audit that shows what’s working, what isn’t and what to prioritise. Some organisations may decide to implement the recommendations in-house — and that’s absolutely fine.
Plan (Strategy)
If you’d like a strategic plan, I create one that’s realistic, achievable and tailored to your team and resources. Some organisations stop here and confidently take the plan forward themselves.
Support (Implementation)
If you’d like help putting the strategy into action, I guide you or your team step-by-step with as much practical support as you need.
Grow (Training or Retainer)
If consistent progress is important for your organisation, you can choose ongoing support through a flexible retainer — or individual training sessions to build skills and confidence over time.
You can work with me on any single step, or move through several — whatever suits your organisation best.
Work may need to be outsourced on some occasions. I have a team of freelancers I work with who can assist you with your requirements.
What My Clients Say
Real results from purpose-driven organisations
I had the pleasure of working with Vicky. She was absolutely fantastic from start to finish and completed a comprehensive social media audit and digital strategy. Vicky brought a wealth of experience to the team, quickly identifying opportunities to strengthen our content approach and streamline how we tracked performance. She developed a clear content strategy and implemented effective tracking, which led to noticeable improvements, from growing our followers to driving higher website traffic and sign-ups. Beyond her skills, Vicky was genuinely lovely to work with. She fit in seamlessly with the team, was always happy to share best practice, and brought a positive, collaborative energy to every discussion.
I worked with Victoria a few years ago, marketing and promoting Transition Southampton’s AGM. We were doing something different in that we wanted to share the stories of people in our network with others at the AGM. Victoria put together all the assets and promotion plan for the event and for the stories of our 6 community members. The result was our best attended AGM in many years, with a good number of new people attending. It was a real pleasure to work with Victoria throughout the process. She was professional and creative in all that she delivered. It was a really good learning experience for me too, as Victoria was happy to share materials and explain processes along the way. Thank you Victoria for a great event.
Ready to optimise your marketing and reach more people?
Let me help you set your goals and take actionable steps to reach them, whether it’s more brand visibility, supporters and income.
Book Your Free Discovery Call