LinkedIn has been introducing new features recently, including the return of one that was removed almost four years ago!
From pinned comments to personalised digital business cards, there are some interesting changes that could be useful for businesses, charities and other organisations using the platform.
Here are three recent LinkedIn updates, what they involve and how you could make use of them.
1. Pinned comments are back!
LinkedIn has brought back the ability to pin comments to the top of your posts, making it easier to highlight information you want people to see.
The feature was originally introduced in 2022 before being removed later that year. Now, LinkedIn is bringing it back.
How could you use pinned comments?
There are several ways this feature could come in handy.
Sharing further information
If you’ve published a LinkedIn carousel covering a topic in brief, you could pin a comment directing readers to a more detailed blog post.
You could also use this to share a helpful resource, such as a downloadable guide, relevant research or additional information that supports your original post.
Promoting an event
If you’re promoting an upcoming event, you could pin a comment containing booking details or important updates.
For example, if your charity is organising a fundraising event, you could make it easier for interested supporters to find the registration link.
Highlighting questions and answers
If someone asks a question in the comments that other people might find helpful, you could pin their question or your response.
This can be particularly useful when several people are likely to have the same question.
Is the feature available to everyone?
LinkedIn is gradually rolling out pinned comments, so you might not have access to the feature just yet.
2. LinkedIn is introducing digital business cards
Did you know LinkedIn already allows you to share your profile using a QR code?
You can find your QR code through the LinkedIn mobile app and share it with someone so they can easily access your profile.
Now, LinkedIn is taking this a step further by introducing personalised digital business cards.
These cards will allow you to customise your professional details and save the card to your phone’s digital wallet, making it easier to share your information with other people.
Why could digital business cards be useful?
If you regularly attend networking events, conferences or meetings, digital business cards could offer a convenient way to exchange contact details.
For example, if you’re a charity looking to develop relationships with potential corporate partners, or a small business meeting prospective clients, you’ll have a straightforward way to share your professional information.
And because the card is available through your phone’s digital wallet, you won’t need to search for your LinkedIn profile every time you want to exchange details.
When will digital business cards be available?
LinkedIn announced the feature on 15 October 2026 and said it would be rolling out globally over the coming months.
This means you might not be able to access it immediately.
3. Expanded text post previews
Have you noticed that some text-only LinkedIn posts are taking up more space in your feed?
I’ve recently started noticing this myself.
Previously, you’d typically see around three lines of text before having to click the ‘…more’ button to read the rest.
Now, some text-only posts are showing more lines, giving people the opportunity to read more of your content without having to expand the post.
Why does this matter?
If you regularly share advice, organisational updates, industry insights or stories, having more of your text visible could help people understand what your post is about before deciding whether to read further.
For example, a charity sharing an impact story might have a little more room to introduce the person or project they’re talking about.
Similarly, a business sharing practical advice could have more space to explain the problem they’re addressing.
However, this doesn’t mean you should stop paying attention to your opening lines!
You still need to give people a reason to stop scrolling and read what you have to say.
It’s also worth remembering that the change relates to how text-only posts appear in the feed, rather than an increase in LinkedIn’s overall post character limit.
Is this change available to everyone?
LinkedIn hasn’t officially announced a platform-wide rollout of expanded text post previews.
While I’ve noticed the change in my own feed, the number of visible lines may vary depending on where and how you’re viewing LinkedIn.
Making the most of LinkedIn’s latest updates
These changes might seem relatively small, but they could offer some useful opportunities to improve how you share content, communicate with your audience and connect with other people.
As with any social media update, you don’t need to jump on every new feature simply because it’s available.
Instead, think about whether it could help you achieve something meaningful, whether that’s making information easier to find, developing professional relationships or communicating more effectively with your audience.
And remember, the features you use are only one part of making LinkedIn work for your business or organisation. Having clear objectives, understanding your audience and sharing relevant content are just as important.