You may have noticed that I’ve changed my brand colours recently, and I have to say, I’m pretty excited about it!
When I first created Vicky Carter Marketing, I chose blue, green and yellow. My aim was to build a business that was both heart-led and results-driven, combining empathy and purpose with effective marketing.
But as time went on, I started to feel that my branding was a little too corporate. It looked professional, but lacked the warmth and personality I wanted to convey.
Anyone who’s met me knows I’m friendly, approachable and that I love people. I genuinely care about making a positive difference, and I wanted that side of me to come across too.
A few brand experts I’d got to know shared similar feedback, which confirmed what I’d been thinking.
So, a couple of months ago, I decided it was time for a refresh.
Why I chose my new colours
I wanted to create a better balance between the strategic side of my work and the more personal, human approach I bring to it. With the help of Traci Salter who runs Designology, an amazing graphic designer who I have gotten to know, and is now a friend, the new palette was created.
Dark blue represents strategy and performance. Helping organisations achieve their goals and make the most of their marketing is central to what I do.
Magenta introduces warmth and aligns more closely to the sectors I work with. For me, it represents empathy, kindness and the heart behind my business.
Teal softens the overall palette and adds a sense of growth and progress, which are also important to me.
These, on a personal level, are also colours I love. I’m often seen wearing pink, blue and turquoise, with red thrown in too. It embodies not only my business, but me as a person.
The yellow/gold still remains as before to add that creativity and spark in.
More than just a visual change
One thing this experience reminded me of is that your visual identity gives people an impression of your business before they’ve even spoken to you.
That’s why it’s worth stepping back occasionally and asking whether it still represents who you are and what you stand for.
Nothing about my values or the way I work has changed. I simply feel that my new look communicates them much better. And most importantly, it feels much more like me!
For anyone who wants help with their branding, head over to Traci’s website.